CHECKING OUT INDIVIDUALS'S MEDIA CONSUMPTION PRACTICES

Checking out individuals's media consumption practices

Checking out individuals's media consumption practices

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This short article lays out some of the most significant modifications in consumer practices when it pertains to consuming media.

In the current digital age, smart phones have come to be one of the most commonplace devices that people are using to watch videos and access media. These days, many social media platforms are providing unlimited feeds of short, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form content is among the fastest growing media trends today. These platforms permit users to see a variety of personalised material and react quickly, making these videos much more appealing and addictive than conventional media. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Subsequently, this trend is evolving the way individuals are proactively looking for and counting on to receive information, in a faster, shorter and more visible format.

Recently, with the growth of digital media, the way in which individuals consume content has changed considerably. For many years, standard television was the main source of family home entertainment for many people. However, from the development of internet streaming platforms, many viewers are turning away from set up tv, particularly among younger people. Instead, worldwide media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly evidences the switch in audience consumption practices. These options are popular for enabling individuals to watch the programs and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the method by which individuals are getting their updates is also evolving. Individuals are increasingly turning towards online news sources, instead of watching TV, to discover ongoing worldly affairs. However, at the same time, due to a consistent flow of knowledge, people are becoming overwhelmed by huge amounts of content. In response to this, news companies are re-engaging here audiences by making short form content that is more clear and easier to follow. Nowadays it is common to find news channels that have mass followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been important for providing people with dependable and authenticated news sources, in a format they can readily access.

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